Ready for an upgrade? A different browser will keep you connected to the full website experience – and protect you from security risks.
Job title, category or skills
Near:
Start your journey with AT&T
Make an immediate impact
Join 13K other Veterans at AT&T
A world of opportunity awaits
Working here is more than just a job title
Our Culture
Mind if we brag for a moment?
See for yourself
Discover how your innovations can transform marketing, finance and more.
"We care about our customers & our employees, our business & our communities future." Julia — Corporate Support - M&P Manager "We have an opportunity to make an impact at all levels & have fun doing it."
"We care about our customers & our employees, our business & our communities future."
"We have an opportunity to make an impact at all levels & have fun doing it."
Lead our business with your boldest ideas.
This position requires office presence of a minimum of 5 days per week and is only located in the location posted.
Overall Purpose: The AVP, Customer Strategy & Marketing Analytics is responsible for driving customer growth, loyalty, and profitability through data-driven marketing strategies, customer lifecycle management, and marketing technology innovation. This leader oversees marketing strategy, marketing analytics, CRM, retention, and the martech ecosystem to maximize customer lifetime value, marketing effectiveness, and operational efficiency. Key Roles and
Responsibilities: Typical tasks may include, but are not limited to, the following:•Develop enterprise marketing strategies that support business growth and transformation objectives.•Lead customer segmentation, targeting, and audience strategy to improve campaign effectiveness and customer engagement.•Optimize retention programs to increase customer loyalty, reduce churn, and improve lifetime value.•Translate marketing insights, performance data, and customer intelligence into actionable growth initiatives.•Own the marketing technology roadmap, including CRM, customer data platforms, marketing automation, personalization tools, attribution platforms, and marketing analytics solutions.•Ensure marketing technology capabilities align with business objectives and deliver measurable ROI.•Partner cross-functionally with Media, Field, Product, Digital, IT, Sales, and Finance teams to improve customer experiences and marketing performance.•Accelerate marketing transformation through the effective use of technology, data, and analytics.•Build and lead a high-performing marketing analytics and customer lifecycle function.•Deliver actionable insights that inform strategy, campaign planning, and customer engagement.•Enable personalization at scale across channels and customer touchpoints.•Drive continuous optimization across the full customer lifecycle, from acquisition through retention and growth.•Manage financial analysis to effectively allocate marketing budgets, manage expenditures within approved limits, optimize ROI, and deliver regular performance reports to senior leadership.
Job Qualifications: The ideal candidate is a strategic, analytical, and technology-savvy marketing leader with deep expertise in CRM, retention, customer analytics, martech platforms, and digital transformation, along with a proven track record of driving growth and customer value through data and technology.
Education/Experience: Bachelor’s degree (BS/BA) desired. 10+ years of related experience.
Joining our team comes with amazing perks and benefits:
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
AT&T internet (and fiber where available) and AT&T phone
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!
Ready to join our team? Apply today!
Weekly Hours:
Time Type:
Location:
Salary Range:
It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
Invested in your satisfaction and continued success.
We take care of our own here (hint: that could be you). Our benefits and rewards mean we cover some of your biggest needs with some of the coolest offerings. We already think we’re a pretty great place to work. We’re just trying to rack up some bonus points.
Let’s start with the big one: Your work gets rewarded with competitive compensation and benefits. It really does pay to be on our team.
Vacation? Staycation? Heck, let’s take a road trip. On top of paid holidays, chill out with paid time off (PTO) that you can spend any way you want.
Our people have class. Literally. We can help you out on approved education costs with our tuition assistance plan.
Here’s another reason to breathe easy: You and your family get access to excellent medical, dental and vision insurance options.
Wanna make your friends really jealous? You’ll get discounted access to the latest and greatest AT&T products and services — plus other awesome items, like tickets to live events.
You strike us as an over-achiever (don’t worry, it’s a compliment). Our training and development programs are your ticket to expert status in your job.
When the day comes that you get some much needed R&R (not that you’d ever want to leave #LifeAtATT) you’ll know your future is set with the AT&T Retirement Savings Plan (ARSP).
Complete a quick application online and check your status often.
Virtual or in-person Interviews
Dress professionally and ensure good WiFi interviewing virtually.
Conditional Job Offer
After a background check, you're part of the team.
Welcome! Onboarding and Training Begins
Our training and certification programs set you up for success.
Sign up for job alerts, updates and more.
Email:
Job Category:
Confirm Email
AT&T Info and Alerts. Max 12 messages/month. Privacy Policy. You may opt-out at anytime by sending STOP to short code 20013. Msg & data rates may apply.
Subscribe
Do the right thing, no compromise.
Innovate and get there first.
In everything, every time.
Give people what they don't expect.
Speak with your actions.
Press, speech, beliefs.
Impact your world.
When customers & colleagues need you most.
