You will be responsible for: 

Campaign management and governance

o   Manage the intricacies of complex marketing campaigns from genesis/ pre-planning through launch and optimization.

o   Pay keen attention to detail for timelines to ensure clear communication at the working and executive level to assist in clear and timely decision-making for each campaign milestone.

o   Document progress, alerts & variances, and timelines of respective campaigns to ensure marketing records remain up to date with the latest strategies, decisions and outcomes.

o   Effectively plan and facilitate working checkpoints with all levels of leadership. Synthesize the decisions and care for their follow-through.

o   Utilize working knowledge of Adobe Workfront or similar workflow management tool.

Strategic coordination to ensure optimized execution

o   Cross-analyze and meaningfully contribute to multiple layers of marketing planning, from strategic annual plans to channel and messaging-specific plans.

o   Ensure marketing approaches and executions tightly tie to foundational plans and strategies. Escalate and course-correct when they don’t.

o   Monitor campaign launches and performance. Lead reviews and retrospectives that suggest optimizations and future improvements.

Enablement of AT&T way of Marketing

o   Drive rigor around AT&T’s way of Marketing for planned and in-year programs and consistently seek ways to create efficiencies.

o   Enable collaboration across MGO and partner organizations to ensure successful execution of the strategic vision.

o   Support marketing stakeholders to reach goals, mitigate risk and remove roadblocks, capturing all key information so improved process can be replicated.

o   Responsibly teamwork on codifying campaign management and overall marketing processes.

Core Competencies: 

• Background in holistic marketing across multiple brands at large companies; B2B, Local and Direct Marketing experience a plus, but not a requirement
• Experience managing multi-faceted go-to-market campaign processes requiring strong organizational skills, detail-focused strategic oversight, rigorous risk mitigation, and executive-level reporting
• Comfortable working in ambiguous environments with an ability to create structure and process, building something from nothing
• Able to work autonomously and to take initiative, managing multiple large-scale projects at a time
• Executive presence to inspire confidence with internal and external constituents
• Collaborative and willing to roll up your sleeves with the team and get close to the details
• React quickly with strategic thinking and proactive solutioning in a fast-paced environment
• Strong communicator; verbal and written
• Highly organized and accountable
• Operational by nature, but through a strategic lens
• Patient and persistent
• Working knowledge of Adobe Workfront or similar workflow management tool
• Expert in Microsoft Office

Preferred

·       MBA or Master’s degree

·       Experience with Bynder or other Digital Asset Management tools

·       Creative or Media Agency experience

Education & Experience:  

·       Education: Typically requires a Bachelors degree. 

·       Experience: Typically requires 6+ years of experience in similar area of responsibility

Our Lead Product Marketing jobs earn between $128,400.00 - $215,800.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours:

40

Time Type:

Regular

Location:

Atlanta, Georgia, Dallas, Texas, El Segundo, California

Salary Range:

$128,400.00 - $215,800.00

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.

Job ID R-118594-1 Date posted 08/11/2026