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Lead Market Development

Atlanta, Georgia

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Julia — Corporate Support - M&P Manager

"We have an opportunity to make an impact at all levels & have fun doing it."

Corporate

Lead our business with your boldest ideas.

Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

Position Overview
Drive innovation and accelerate business growth as a Business Development Strategist, identifying and capitalizing on new market opportunities. Leverage in-depth market research, build impactful strategic alliances, and develop forward-thinking distribution strategies to expand our reach and maximize revenue.

Key Responsibilities:

Strategic Planning & Execution

  • Craft and execute robust short- and long-term strategies that fuel market growth, broaden market penetration, and deliver on ambitious business objectives.

  • Launch targeted initiatives for both new and established products, services, and industry verticals, adapting plans to evolving market dynamics.

Program & Project Leadership

  • Lead the end-to-end design, rollout, and assessment of high-impact strategic programs and initiatives.

  • Manage national and regional launches, ensuring effective communication and seamless alignment with organizational priorities and market needs.

Partnership & Alliance Management

  • Forge, strengthen, and manage high-value strategic partnerships and alliance programs.

  • Negotiate engagement terms that enhance market presence, unlock new revenue streams, and drive shared success, while proactively assessing partner requirements and business imperatives.

Market Research & Analytics

  • Conduct comprehensive market research and advanced data analysis to inform strategic decisions and optimize go-to-market approaches.

  • Deliver actionable insights on competitive landscapes, market trends, and emerging opportunities, driving continual improvement in program effectiveness.

Compliance & Cross-Functional Collaboration

  • Ensure all initiatives adhere to relevant regulations and internal standards.

  • Collaborate extensively with marketing, operations, and technical teams to drive innovation, operational excellence, and measurable business results.

Impact & Leadership

  • Serve as a recognized subject matter expert, using creativity and deep industry knowledge to resolve complex business challenges.

  • Lead high-profile projects with strategic autonomy, directly influencing executive-level decisions and shaping long-term organizational direction.

  • Mentor and guide less experienced colleagues, fostering a culture of growth and innovation.

Qualifications

  • Bachelor’s degree (BS/BA) preferred.

  • 5+ years of relevant experience in business development, strategy, or related field; industry certifications a plus.

  • Exceptional project management, negotiation, and analytical skills.

  • Proven track record of successful partnership development, strategic planning, and cross-functional teamwork.

Supervisor: No

Why Join Us?
Be part of a visionary team at the forefront of technology and telecommunications. If you thrive in a fast-paced, collaborative environment and are p

Our Lead Market Development earns between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.  

Joining our team comes with amazing perks and benefits:

  • Medical/Dental/Vision coverage  

  • 401(k) plan  

  • Tuition reimbursement program  

  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)  

  • Paid Parental Leave  

  • Paid Caregiver Leave  

  • Additional sick leave beyond what state and local law require may be available but is unprotected  

  • Adoption Reimbursement  

  • Disability Benefits (short term and long term)  

  • Life and Accidental Death Insurance  

  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal  

  • Employee Assistance Programs (EAP)  

  • Extensive employee wellness programs  

  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,

  • AT&T internet (and fiber where available) and AT&T phone

If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.  Apply today!

Ready to join our team? Apply today!

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$128,400.00 - $215,800.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.



Job ID R-83899-1 Date posted 09/30/2025
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Benefits

Invested in your satisfaction and continued success.

We take care of our own here (hint: that could be you). Our benefits and rewards mean we cover some of your biggest needs with some of the coolest offerings. We already think we’re a pretty great place to work. We’re just trying to rack up some bonus points.

Let’s start with the big one: Your work gets rewarded with competitive compensation and benefits. It really does pay to be on our team.

Compensation

Paid Time Off

Our people have class. Literally. We can help you out on approved education costs with our tuition assistance plan.

Tuition
Assistance

Here’s another reason to breathe easy: You and your family get access to excellent medical, dental and vision insurance options.

Insurance Options

Wanna make your friends really jealous? You’ll get discounted access to the latest and greatest AT&T products and services — plus other awesome items, like tickets to live events.

Discounts

You strike us as an over-achiever (don’t worry, it’s a compliment). Our training and development programs are your ticket to expert status in your job.

Training & Development

When the day comes that you get some much needed R&R (not that you’d ever want to leave #LifeAtATT) you’ll know your future is set with the AT&T Retirement Savings Plan (ARSP).

Savings

The Hiring Process

Step 1

Complete a quick application online and check your status often.

Step 2

Virtual or in-person
Interviews

Dress professionally and ensure good WiFi interviewing virtually.

Step 3

Conditional
Job Offer

After a background check, you're part of the team.

Step 4

Welcome! Onboarding
and Training Begins

Our training and certification programs set you up for success.

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