This is a full-time onsite role based in the location(s) posted and is performed from the designated work location five days per week. No relocation is offered.

The Lead Marketing Analyst – Marketing Optimization helps Cricket get the most from its marketing investment by answering the questions that matter most: what is working, why, and where to invest next. This role takes on complex, often ambiguous business problems, structures them into testable hypotheses, and delivers objective, evidence-based recommendations. It is accountable for the quality and adoption of its analysis; channel execution remains with functional owners.

PROBLEM SOLVING & DEEP-DIVE ANALYSIS:

• Frame ambiguous business questions into clear hypotheses and analytical plans

• Conduct deep-dive analyses to diagnose performance shifts and identify root causes

• Size opportunities and model the expected impact of recommended actions.

MEDIA EFFECTIVENESS & SPEND OPTIMIZATION:

• Measure media and advertising effectiveness across paid, owned, and field channels

• Interpret marketing mix modeling and other measurement approaches to guide budget allocation

• Identify opportunities to reallocate and optimize marketing spend, and deliver investment recommendations to marketing leadership and Finance.

TESTING & EXPERIMENTATION:

• Build and manage an incrementality testing and experimentation roadmap

• Design tests with sound methodology and translate results into decisions.

CROSS-FUNCTIONAL PARTNERSHIP:

• Partner with Media, Brand, agency partners, Finance, and Data teams to align on measurement standards

• Advise on targeting and channel strategy; media planning and buying remain with Media and agency teams.

QUALIFICATIONS:

• Bachelor's degree in Analytics, Economics, Statistics, Marketing, or related field desired

• 5+ years of experience in marketing analytics, media measurement, or advertising effectiveness

• Experience with marketing mix modeling, incrementality testing, and experiment design

• Proficiency in SQL; Python or R preferred

• Strong structured problem-solving skills and ability to communicate complex findings simply to senior leaders

• Experience working with media agency and platform data

• Wireless, telecom, subscription, or retail experience preferred.

Overall Purpose: THIS JOB REQUIRES SPECIAL APPROVAL FROM THE COMPENSATION JOB FAMILY OWNER. Identify, develop, and execute data-driven marketing strategies, programs and capabilities for new and existing products or services to drive brand awareness, customer engagement, and revenue growth.

Key Roles and Responsibilities: Typical tasks may include, but are not limited to, the following:
• Developing Marketing Strategies: Plan and implement comprehensive marketing programs to support organizational objectives, including forecasting future needs and creating strategic responses.
• Campaign Planning and Execution: Develop, execute, and manage marketing campaigns across various channels to achieve business goals.
• Collaboration and Coordination: Work closely with product management and cross-functional teams to identify new marketing opportunities, assess program impact, and promote customer awareness through marketing communication projects.
• Performance Tracking and Reporting: Prepare and analyze marketing activity reports to track and report on campaign performance, ensuring alignment with business objectives.
• Financial Analysis and Budget Management: Conduct financial analysis to allocate marketing budgets effectively, manage expenditures within allocated limits, and align spending with overall marketing and financial goals.


Job Contribution: An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership. Supervisor: No

Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.

Our Lead Marketing Management jobs earn between $128,400.00 - $192,600.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours:

40

Time Type:

Regular

Location:

Atlanta, Georgia

Salary Range:

$128,400.00 - $192,600.00

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.

Job ID R-125677 Date posted 10/22/2026