This is a full-time onsite role based in the location(s) posted and is performed from the designated work location five days per week. No relocation is offered.

Overall Purpose: THIS JOB REQUIRES SPECIAL APPROVAL FROM THE COMPENSATION JOB FAMILY OWNER. Design, develop, and implement launch strategies and marketing programs to effectively position products and services within the AT&T portfolio, drive customer engagement, and support sales growth.

Key Roles and Responsibilities: Typical tasks may include, but are not limited to, the following:
• Conduct and Analyze Investigative Studies: Manage comprehensive studies to evaluate market share, effectiveness of current marketing and sales programs, and the feasibility of new products. Utilize statistical tools to interpret data, providing actionable insights and strategic recommendations.
• Develop and Present Research Findings: Create detailed reports summarizing research outcomes and present these findings to marketing management and other stakeholders, utilizing clear visual aids to facilitate understanding and decision-making.
• Facilitate Effective Marketing Plans: Collaborate with marketing management to develop and refine marketing plans and programs based on research insights, ensuring alignment with strategic goals and market opportunities.
• Consult on Marketing Opportunities: Provide expert consultation at all levels of marketing to identify and capitalize on new marketing opportunities and assess departmental improvements for enhanced marketing information and effectiveness.
• Other Duties as Assigned: Perform additional tasks as needed, such as continuous monitoring of market trends, secondary data analysis, customer segmentation, journey mapping, and any other duties to support the marketing and research functions.


Job Contribution: An expert in their field, applying broad business knowledge and strategic insight surrounding emerging trends and technologies to solve complex problems and drive organizational results. Leads critical, high-impact projects and designs/implements innovative business strategies. Works with minimal oversight, frequently consulting senior leadership and influencing executive decisions. Serves as a mentor and assists others with challenging issues. Supervisor: No

Education/Experience: Bachelor’s degree (BS/BA) desired. 7+ years of related experience. Certification is required in some areas.

Our Principal Product Marketing jobs earn between $141,300.00 - $211,900.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours:

40

Time Type:

Regular

Location:

Atlanta, Georgia

Salary Range:

$141,300.00 - $211,900.00

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.

Job ID R-125402 Date posted 10/23/2026