This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

Theseniorcontent writeris responsible fordeveloping compellingdigitalcontent that engages readers, optimizesuser experiences, drives conversions, and communicates competitive advantagesonour web and appplatforms. This person collaboratescloselywith the marketing and product teams as well as
copywriters, editors, designers, producers, andstudio leads.

Primaryresponsibilities

•Create marketingcopy forecommerce/digitallanding pages, banners, and ads.

•Followbrand copy best practices and advocate based on understanding of digital audience behaviors and needs.

•Apply experience/understanding of SEO/UX/UI writingto the proper channels.

•Gain understanding oftarget audiences, industry, and competitors to understand pain points, trends, and opportunities to differentiate content from the competition.

•Think outside the box to innovate the content and user experiencewhile maintaining brand consistency.

•Concept, pitch, and implement ideas for both process improvement and content application.

•Grow and leverage a deep understanding of AT&T brand principles and guidelines,ensuring consistent voice and messaging acrossprojects.

•Work cross-functionally with multiple business units to implement feedback while still maintaining the integrity of copy team and brand standards.

•Collaboratewith fellow copywritersand copy editorswith a growth mindset.

•Prioritize and manage multiple projects concurrently.

Corecompetencies &requirements

•Bachelor’s degree in English, marketing, communications, advertising, or similar.

•Minimum of three years’experiencein digitalcopywriting (web content/ecommercepreferred).

•Able to share portfolioor digital writing samples that exhibit relevant experience.

•Previous experience working in a fast-paced environment with a high level of collaboration with other roles.

•Experience writingforbrand-specific campaigns forB2Band/orB2Caudiences.

•Knowledgeable indigital marketingfundamentalsand industry standards.

•Solutions-orientated thinker that cansimplify detailed, jargon-heavy copy quickly and accurately to be applied for marketing purposes.

•Deadline-driven with anaffinity for processwho canproactively anticipateneeds, problems, and opportunities.

•Experience withChicago Manual of Style.

•Experience withWorkfront(or similarPMS).

•Comfortable working on both production and creative tasks.

•Experience either driving process improvement or working in an affected area.

Our Senior Content Writer earns between $87,200 - $130,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.  

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage  
• 401(k) plan  
• Tuition reimbursement program  
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)  
• Paid Parental Leave  
• Paid Caregiver Leave  
• Additional sick leave beyond what state and local law require may be available but is unprotected  
• Adoption Reimbursement  
• Disability Benefits (short term and long term)  
• Life and Accidental Death Insurance  
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal  
• Employee Assistance Programs (EAP)  
• Extensive employee wellness programs  
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
• AT&T internet (and fiber where available) and AT&T phone

If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.  Apply today!

Weekly Hours:

40

Time Type:

Regular

Location:

Bothell, Washington, Dallas, Texas, El Segundo, California, USA:GA:Atlanta / 1055 Lenox Park Blvd Ne - Adm:1055 Lenox Park Blvd Ne

Salary Range:

$85,700.00 - $144,000.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

Job ID R-91714-2 Date posted 02/10/2026