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Lead Market Development

Dallas, Texas

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Julia — Corporate Support - M&P Manager

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Lead our business with your boldest ideas.

Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T, we empower leaders to drive change in a fast evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.


We are seeking a strategic and results-driven Lead Product Manager to oversee the development, launch, and lifecycle of wearable and tablet devices within our consumer technology portfolio.

This role will be pivotal in shaping the future of wearable and tablet technology at AT&T, driving innovation, customer experience, and market success.

Key Responsibilities:


Product Strategy & Planning

Define and execute the product roadmap for wearables, including smartwatches, fitness trackers, and emerging form factors as well as tablets.

Collaborate with OEM partners to co-develop product strategies covering features, services, pricing, launch timing, and distribution.

Analyze market trends, customer insights, and competitive landscape to inform product decisions and future roadmap.

Cross-Functional Leadership

Lead cross-functional teams across Retail Operations, Messaging, Product

Placement, Legal, Training, Product Certification, and Marketing Communications.

Ensure alignment across internal stakeholders and external partners to deliver seamless product launches and lifecycle management.

Customer Experience & Innovation

Craft and implement user experience requirements in partnership with Product

Engineering and OEMs.

Drive innovation in wearable technology, including integration with mobile services, health platforms, and smart home ecosystems.

Lifecycle Management

Manage products from RFP award through launch to end-of-life.

Monitor and report on performance metrics including sales, returns, upgrades, and customer satisfaction.

Optimize promotional offers, pricing, inventory, and channel strategy to meet business goals.

Qualifications:


5+ years of experience in product management, preferably in consumer electronics or wearable technology.

Proven track record of leading cross-functional teams and launching successful products.

Strong analytical skills and business acumen.

Excellent communication and stakeholder management abilities.

Familiarity with mobile OS platforms and wearable ecosystems.

Job Contribution: An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.

Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience.

Supervisor: No

Our Lead Market Development earns between $128,400 - $215,800. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.  

Joining our team comes with amazing perks and benefits:

  • Medical/Dental/Vision coverage  
  • 401(k) plan  
  • Tuition reimbursement program  
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)  
  • Paid Parental Leave  
  • Paid Caregiver Leave  
  • Additional sick leave beyond what state and local law require may be available but is unprotected  
  • Adoption Reimbursement  
  • Disability Benefits (short term and long term)  
  • Life and Accidental Death Insurance  
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal  
  • Employee Assistance Programs (EAP)  
  • Extensive employee wellness programs  
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
  • AT&T internet (and fiber where available) and AT&T phone

If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. 

Ready to join our team?

Apply today!

Weekly Hours:

40

Time Type:

Regular

Location:

Atlanta, Georgia

Salary Range:

$128,400.00 - $215,800.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.



Job ID R-83840-1 Date posted 09/24/2025
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Benefits

Invested in your satisfaction and continued success.

We take care of our own here (hint: that could be you). Our benefits and rewards mean we cover some of your biggest needs with some of the coolest offerings. We already think we’re a pretty great place to work. We’re just trying to rack up some bonus points.

Let’s start with the big one: Your work gets rewarded with competitive compensation and benefits. It really does pay to be on our team.

Compensation

Paid Time Off

Our people have class. Literally. We can help you out on approved education costs with our tuition assistance plan.

Tuition
Assistance

Here’s another reason to breathe easy: You and your family get access to excellent medical, dental and vision insurance options.

Insurance Options

Wanna make your friends really jealous? You’ll get discounted access to the latest and greatest AT&T products and services — plus other awesome items, like tickets to live events.

Discounts

You strike us as an over-achiever (don’t worry, it’s a compliment). Our training and development programs are your ticket to expert status in your job.

Training & Development

When the day comes that you get some much needed R&R (not that you’d ever want to leave #LifeAtATT) you’ll know your future is set with the AT&T Retirement Savings Plan (ARSP).

Savings

The Hiring Process

Step 1

Complete a quick application online and check your status often.

Step 2

Virtual or in-person
Interviews

Dress professionally and ensure good WiFi interviewing virtually.

Step 3

Conditional
Job Offer

After a background check, you're part of the team.

Step 4

Welcome! Onboarding
and Training Begins

Our training and certification programs set you up for success.

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