Role Overview

We are seeking a strategic, results-oriented Local Market Media Lead to translate individual market needs into actionable, market-specific media plans that drive business performance. This role will serve as the dedicated media partner for local markets, connecting business priorities with data-informed solutions and scalable opportunities.

Key Responsibilities

• Develop actionable, market-specific media plans aligned with local business needs and performance goals.
• Use performance data, market insights, and competitive intelligence to identify opportunities, close performance gaps, and continuously improve results.
• Serve as the primary media lead for local market needs, partnering with cross-functional teams to understand priorities and deliver effective solutions.
• Drive timely execution, optimization, and speed to market across local media initiatives.
• Maintain clear accountability for market-level media performance and business outcomes.
• Identify, document, and scale local market learnings to strengthen future planning and broader media strategies.

What You Bring

• Minimum of five years of media agency experience, with a demonstrated focus on performance media strategy, planning, activation, and optimization.
• Experience translating business objectives, audience insights, and market dynamics into effective, measurable media strategies and plans.
• Proven ability to operate effectively within a highly matrixed organization, aligning cross-functional teams and navigating complex priorities to drive results.
• Demonstrated success influencing stakeholders at multiple levels, including internal business partners and external agency partners, without relying on direct authority.
• Strong analytical capabilities, with experience interpreting performance data, identifying actionable insights, and translating findings into clear optimization recommendations.
• Deep understanding of local media nuances, including market-level audience behavior, competitive dynamics, channel considerations, and performance drivers.
• Knowledge of competitive intelligence, media optimization, and measurement approaches that support continuous performance improvement.
• Demonstrated ability to manage multiple priorities, collaborate across functions, and deliver high-quality work with urgency and accountability.
• Exceptional communication, problem-solving, relationship-building, and stakeholder-management skills.
  

Why This Role

This is an opportunity for an experienced media strategist to move beyond executing campaigns and directly influence how local market opportunities are identified, prioritized, and activated. You will work at the intersection of media, analytics, business strategy, and local market insight, with the autonomy to solve complex challenges and the visibility to shape decisions with senior leaders. The role also offers the opportunity to turn successful local-market approaches into repeatable practices with broader impact.

Job Contribution: An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership. Supervisor: No

Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of Media Agency Experience.

Our Lead Marketing Communications jobs earn between $130,700.00 - $196,100.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas, El Segundo, California

Salary Range:

$130,700.00 - $196,100.00

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.

Job ID R-125246-1 Date posted 10/19/2026