At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections

Lead end‑to‑end lifecycle management including strategy, development, launch, and growth for the AT&T Network Function Virtualization (ANFV) portfolio, including edge compute and SD‑WAN solutions; ensure alignment to market needs and business objectives; own the business case and P&L to maximize customer value.

What you’ll do

Typical tasks may include, but are not limited to, the following:

• Manage the end‑to‑end lifecycle and performance for the AT&T ANFV portfolio, including edge compute and SD‑WAN solutions, overseeing budgets, estimates, and capital requests.

• Build and execute comprehensive marketing plans and drive sales and marketing programs across all channels and priority segments.

• Introduce market offers that integrate ANFV (edge compute and SD‑WAN) with Edge Solutions and other AT&T Business products such as transport.

• Execute segment‑focused go‑to‑market plans to achieve revenue growth, market penetration, and profitability objectives.

• Translate customer and technical needs into product requirements, user stories, and acceptance criteria; prepare business cases; maintain the plan of record and KPIs including total sales, revenue, churn, and contribution.

• Conduct multi‑year product planning aligned to corporate strategy, make lifecycle decisions, and define initiatives to grow revenue and margin.

• Analyze internal financials and external market and competitive trends to guide positioning, pricing, feature changes, and new use cases.

• Perform competitive assessments and map/gap analyses to rationalize solution offerings against portfolio and market opportunities.

• Develop and maintain product roadmaps, service guides, documentation, GTM assets, value propositions, and selling tools that differentiate AT&T.

• Collaborate with business, technology, UX, pricing, legal, contracting, and sales operations to build service delivery motions and channel enablement plans.

• Negotiate with vendors to optimize cost structure, feature functionality, and product support, and foster strong relationships with internal and external stakeholders.

• Provide ongoing product surveillance to meet financial objectives and ensure customer experience keeps AT&T in a leadership position.

• Serve as an acknowledged authority within product marketing, lead cross‑functional execution, and mentor less experienced professionals.

• Be accountable for revenue attainment, market penetration, and profitability for the portfolio.

What you’ll need

• 5+ years in product marketing management with proven product launches and full lifecycle ownership.

• Ability to articulate the value of new and emerging technologies to senior leadership and diverse cross‑functional teams with executive‑ready written and verbal communication.

• Experience leading cross‑functional execution from ideation through launch and scale.

• Strong analytical, data‑driven decision making grounded in facts and measurable outcomes.

• Demonstrated ability to manage multiple concurrent initiatives in a fast‑paced, high‑growth environment.

• Proficiency with LLM‑based AI tools integrated into daily workflow

• Proficiency in Microsoft 365 (Word, PowerPoint, Excel, Outlook).

What you’ll bring

• Leads strategy, development, launch, and lifecycle management for the AT&T Network Function Virtualization portfolio, including edge compute and SD‑WAN solutions.

• Owns the business case and P&L, informs executive decisions through market and financial analysis, drives cross‑functional execution and channel enablement, mentors less experienced professionals, and builds governance that scales across the organization.

Our Lead Product Management & Development, earns between $143,800 - $215,800. Not to mention all the other amazing rewards that working at AT&T offers. In0dividual starting salary within this range may depend on geography, experience, expertise, and education/training.  

Joining our team comes with amazing perks and benefits

• Medical/Dental/Vision coverage  

• 401(k) plan  

• Tuition reimbursement program  

• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)  

• Paid Parental Leave  

• Paid Caregiver Leave  

• Additional sick leave beyond what state and local law require may be available but is unprotected  

• Adoption Reimbursement  

• Disability Benefits (short term and long term)  

• Life and Accidental Death Insurance  

• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal  

• Employee Assistance Programs (EAP)  

• Extensive employee wellness programs  

• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,

• AT&T internet (and fiber where available) and AT&T phone

If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. 

Apply today!