This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

Principal Market Development, Forecasting & Scenario Planning 

Introduction

AT&T Consumer is looking for an experienced marketer and strategist. This role helps identify where AT&T can grow by translating local market conditions, customer needs, competitive activity, sales performance, and product readiness into clear growth strategies.

We are seeking a data-driven, strategy-minded candidate with 5+ years of experience in marketing, telecommunications or technology, market development, sales strategy, or business analytics. In this role, you will help size growth opportunities, define priority customer segments, identify local growth plays, and develop practical recommendations that improve customer acquisition, market penetration, and revenue growth.

Key Responsibilities:

• Analyze growth opportunities across geographies, customer segments, business density, competition, product availability, and sales channel reach.

• Develop market assessments that identify where AT&T should prioritize growth, which customer segments to target, and what actions are needed to improve market performance.

• Turn complex market, customer, sales, and competitive data into actionable recommendations that define where to focus, how to win, and which growth actions leaders should prioritize.

• Build market briefs, opportunity summaries, customer segment profiles, business cases, and executive-ready materials that support decisions across marketing, sales, product, finance, and analytics.

• Evaluate past and current marketing and sales initiatives across markets, customer segments, industries, sales channels, and offer types to identify what worked, where it worked, and where similar actions can scale.

• Partner with teams across AT&T Consumer, including marketing, sales, pricing, product, finance, research, distribution, analytics, and technology, to align recommendations with execution plans.

• Use dashboards, AI-enabled workflows, and analytics tools to make market intelligence faster, more repeatable, and easier to act on.

• Prepare concise, executive-ready narratives that connect market opportunity, competitive dynamics, sales performance, financial impact, and marketing effectiveness to actionable recommendations.

Qualifications:

• Experience supporting marketing, market development, strategy, growth, product, pricing, distribution, or business analytics initiatives; telecommunications, broadband, wireless, technology, or subscription-based business experience strongly preferred.

• Strong analytical skills, with the ability to work across large, complex data sets and turn imperfect information into clear, practical growth recommendations.

• Demonstrated ability to size market opportunities, assess customer segments, evaluate investment tradeoffs, build business cases, and support scenario-based decision-making.

• Strong understanding of go-to-market strategy, including customer segmentation, targeting, sales channel strategy, offer development, sales enablement, lead generation, and customer acquisition.

• Experience building executive-ready presentations, market briefs, dashboards, scorecards, or recurring business review materials for senior stakeholders.

• Strong communication and storytelling skills, with the ability to synthesize customer, market, competitive, sales, and financial insights into decision-ready recommendations.

• Proficiency with Excel and PowerPoint required; experience with Power BI, SQL, Databricks, Snowflake, Tableau, customer data platforms, or AI-enabled analytics tools preferred.

• Strong collaboration, project management, and stakeholder management skills, with the ability to work across leaders, functional partners, sales teams, and local market teams.

Supervisor: No

Education/Experience: Bachelor’s degree (BS/BA) desired. 7+ years of related experience. Certification is required in some areas.

Our Principal Market Development jobs earn between $158,200.00 - $237,400.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$158,200.00 - $237,400.00

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.

Job ID R-117403 Date posted 08/28/2026