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Sr. Brand Marketing Manager

Dallas, Texas

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We need you to build the future of our network.

"The technology's always changing, and I'm always adapting."

Gary Y. — Technician

"I can learn new technologies and new ways to do things. And AT&T has always provided me the tools, training and technology I need to work with."

Technician

Ditch the office and take your career on the road.

About Forged Fiber

At Forged Fiber, our mission is bold but simple: deliver fast, reliable, future-proof connectivity that builds the foundation for everything online. As we execute, we believe the right way to do something is the only way. This foundation guides how the company builds, operates, and maintains a state-of-the-art open-access fiber network platform that empowers millions.

Forged Fiber is about more than building a network. It is about people. Every role matters. Every contribution counts. Together, employees create impact through teamwork, trust, and a shared commitment to excellence.

The Role

The Sr. Brand Marketing Manager is responsible for building and promoting Forged Fiber's employer brand to attract top talent across a rapidly growing organization. This role owns the creative and strategic marketing efforts that showcase Forged Fiber as a destination employer, from recruitment campaigns and social content to candidate communications and employer branding initiatives.

The Sr. Brand Marketing Manager partners closely with Talent Acquisition, Marketing, HR, and hiring leaders to develop compelling content, manage career-site and social channels, and drive candidate engagement throughout the hiring funnel.

Key Responsibilities

Employer Brand & Content Strategy

Develop and maintain a consistent employer brand voice across job postings, career site, and social channels.

Create compelling written, visual, and multimedia content that showcases Forged Fiber's culture, employees, leadership, and career opportunities through photography, graphic design, video, and storytelling.

Recruitment Marketing Campaigns

Plan and execute targeted recruitment marketing campaigns to build pipelines for priority and hard-to-fill roles.

Partner with Talent Acquisition Partners to align messaging and creative with hiring needs across markets.

Manage job advertising spend and channel performance, optimizing placements across job boards and social platforms.

Support talent community and nurture campaigns to keep passive candidates engaged for future openings.

Creative Design & Visual Storytelling

  • Design branded recruiting materials including social graphics, digital advertisements, presentations, one-pagers, event signage, and career fair collateral.
  • Create visual assets that strengthen Forged Fiber's employer brand across digital and print channels.
  • Develop graphics, infographics, templates, and branded recruiting resources for Talent Acquisition and HR.
  • Produce engaging visual content for LinkedIn, Instagram, Facebook, and emerging social platforms.
  • Ensure all creative materials align with company brand standards while continuously evolving the employer brand identity.
  • Plan, shoot, and edit short-form video content — employee spotlights, culture features, and recruitment campaigns — for social and career-site use.

Social Media & Digital Presence

Manage Forged Fiber's careers social media presence, including content calendars, posting, and community engagement.

Maintain and continuously improve the careers website and application experience.

Coordinate employee-generated content, testimonials, and employee advocacy programs to amplify reach.

Design and produce weekly social media graphics that support recruiting campaigns.

Create branded templates for recurring recruiting initiatives and employee spotlights.

Event Promotion & Recruitment Support

Plan and promote recruiting events, coordinating messaging, logistics, and materials to drive turnout and candidate engagement.

Design booth graphics, banners, presentations, recruiting handouts, promotional materials, and digital assets for career fairs, university recruiting, and community events.

External Communications

Support external communications efforts that intersect with employer brand, talent, and company reputation.

Draft and coordinate external-facing content such as press mentions, award submissions, and public-facing recruitment materials.

Corporate Communications Support

Provide support to Corporate Communications on ad hoc projects and internal or external communications initiatives as needed.

Cross-Functional Collaboration

Partner with Marketing to ensure employer brand aligns with overall corporate brand and voice.

Collaborate with HR and hiring managers to represent open roles and teams authentically.

Required Qualifications

Bachelor's degree in Marketing, Communications, Human Resources, or a related field; equivalent experience considered.

2–5 years of experience in talent/recruitment marketing, employer branding, or digital marketing, ideally supporting a growing organization.

Experience managing social media channels and content calendars in a professional or brand context.

Familiarity with applicant tracking systems (ATS) and recruitment marketing platforms preferred.

Skills & Expertise

Strong writing and storytelling skills with an eye for brand-consistent visual content.

Working knowledge of social media platforms, content scheduling tools, and basic design tools (e.g., Canva, Adobe Creative Suite).

Comfort working with performance data to guide campaign and channel decisions.

Excellent organizational skills and ability to manage multiple campaigns and deadlines simultaneously.

Collaborative mindset with strong cross-functional communication skills.

What We Look For in a Candidate

Forged Fiber's culture is built on honesty, respect, trust, transparency, and a growth mindset. We strive to treat people as they want to be treated, and to operate with consistency, integrity, customer obsession, and courage. We're looking for top tier talent to join Forged Fiber that can help us bring this mindset to our everyday work and deliver meaningful results.

Compensation

This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.

Location Based Pay Ranges:

$87,000-$142,000

10% Bonus

Forged Fiber offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing.

What to Expect Next

Background Screening

If you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements.

Forged Fiber 37 Services, LLC participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.

Equal Employment Opportunities

It is the policy of Forged Fiber to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training. In addition, Forged Fiber will provide reasonable accommodations for qualified individuals with disabilities, and is a fair chance employer and does not initiate a background check until after an offer is made.

© 2026 Forged Fiber 37 Services, LLC



Job ID 27783944 Date posted 08/26/2026
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Benefits

Invested in your satisfaction and continued success.

We take care of our own here (hint: that could be you). Our benefits and rewards mean we cover some of your biggest needs with some of the coolest offerings. We already think we’re a pretty great place to work. We’re just trying to rack up some bonus points.

Let’s start with the big one: Your work gets rewarded with competitive compensation and benefits. It really does pay to be on our team.

Compensation

Paid Time Off

Our people have class. Literally. We can help you out on approved education costs with our tuition assistance plan.

Tuition
Assistance

Here’s another reason to breathe easy: You and your family get access to excellent medical, dental and vision insurance options.

Insurance Options

Wanna make your friends really jealous? You’ll get discounted access to the latest and greatest AT&T products and services — plus other awesome items, like tickets to live events.

Discounts

You strike us as an over-achiever (don’t worry, it’s a compliment). Our training and development programs are your ticket to expert status in your job.

Training & Development

When the day comes that you get some much needed R&R (not that you’d ever want to leave #LifeAtATT) you’ll know your future is set with the AT&T Retirement Savings Plan (ARSP).

Savings

The Hiring Process

Step 1

Complete a quick application online and check your status often.

Step 2

Virtual or in-person
Interviews

Dress professionally and ensure good WiFi interviewing virtually.

Step 3

Conditional
Job Offer

After a background check, you're part of the team.

Step 4

Welcome! Onboarding
and Training Begins

Our training and certification programs set you up for success.

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The values we live by.
  • Live True

    Do the right thing, no compromise.

  • Think Big

    Innovate and get there first.

  • Pursue Excellence

    In everything, every time.

  • Inspire Imagination

    Give people what they don't expect.

  • Stand for Equality

    Speak with your actions.

  • Embrace Freedom

    Press, speech, beliefs.

  • Make a Difference

    Impact your world.

  • Be There

    When customers & colleagues need you most.

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