The Director of Consumer Wireless Revenue Marketing serves as theconnectionacross Product, National Revenue Operations, Media, Creative, Analytics, Digital, Channel, and Brand teams, ensuring every marketing investment and customer experience is aligned to the opportunities that will create the greatest value for customers and AT&T.

Responsibilities

• Identify and define the highest impactnear term acquisition and long-termgrowth opportunities for Consumer Wireless by leveraging customer insights, market intelligence, competitive dynamics, and performance trends.

• Translate enterprise and Consumer business objectives into integratedpriorities, strategies and marketing programsaccelerate acquisition, revenuegrowth, and customer value.

• Serve as the accountable marketing leader for developing end-to-end marketing plans, briefs, and go-to-market programs that align stakeholders around a common growth objective and deliver measurable business impact.

• Lead cross-functional teams in bringing growth strategies to life, ensuring alignment and execution from planning and development through launch, optimization, and performance measurement.

• Partneracross the Marketing & Growth Organization and key business partners-including Product, National Revenue Operations, Brand, Media, Creative, Analytics, Digital, and Channel teams-to design and deliver compelling customer experiences that drive results.

• Build alignment across a highly matrixed organization, influencing decisions, navigating complexity, and connecting diverse stakeholders around a shared vision for growth.

• Own marketing's contribution to Wireless Gross Adds, Revenue, and Attach Rate performance, maintaining a relentless focus on outcomes, accountability, and continuous improvement.

• Monitor performance, identify opportunities and risks, and lead optimization efforts that improve customerexperienceand business results.

• Translate performance insights, customer feedback, and business learnings into stronger strategies, smarter investment decisions, and future growth opportunities.

• Lead, coach, and inspire a high-performing team of marketers, fostering a culture rooted in customer obsession, accountability, collaboration, innovation, and continuous improvement.

• Champion Blueprint: the AT&T way of Marketing by strengthening marketing capabilities, talent, and operational excellence across the organization.

The successful candidate is a marketing expert, strategist, and growth catalyst who thrives at the intersection of customer obsession, strategic thinking, and execution excellence.They bring together people, insights, and ideas tounlock growth opportunities and turn ambitious business objectives into measurable outcomes.Success in this role is demonstrated through the ability to:

• Deliver meaningful improvements in wireless acquisition, revenue growth, and attach performance.

• Identify growth opportunities and translate insights into action.

• Influence strategic direction and investment decisions through a deep understanding of customers, the marketplace, and business performance.

• Align stakeholders around a shared vision and create momentum behind the initiatives that matter most.

• Lead complex, high-visibility programs with confidence, agility, and accountability.

• Build and develop exceptional teams while elevating marketing capability across the organization.

• Thrive in ambiguity, challenge conventional thinking, and continuously find new ways to unlock growth.

The ideal candidate is energized by solving complex business challenges, inspired by the opportunity to shape the future of Consumer Wireless growth, and motivated by creating customer experiences that drive enduring customer-driven growth for both customers and AT&T.