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Lead Product Marketing

El Segundo, California

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Discover how your innovations can transform marketing, finance and more.

"We care about our customers & our employees, our business & our communities future."

Julia — Corporate Support - M&P Manager

"We have an opportunity to make an impact at all levels & have fun doing it."

Corporate

Lead our business with your boldest ideas.

This role is responsible for leading the strategy, planning, and execution of marketing initiatives that drive customer acquisition, customer loyalty, and brand growth through strategic partnerships, value-added services, and customer-centric experiences. The role will identify new growth opportunities, develop integrated marketing strategies, and collaborate across the organization to bring innovative offerings and experiences to market that strengthen AT&T's customer value proposition.

Responsibilities

  • Develop and execute marketing strategies that leverage partnerships, value-added services, and customer experiences to drive acquisition, customer loyalty, and brand consideration.

  • Identify, evaluate, and recommend new partnership opportunities and value-added benefits that strengthen AT&T's customer value proposition.

  • Lead cross-functional efforts to bring partnership-led and customer-centric initiatives to market, ensuring alignment across key stakeholders.

  • Develop integrated marketing plans and go-to-market strategies that maximize customer engagement and business impact.

  • Monitor market trends, customer needs, competitive activity, and performance results to identify growth opportunities and optimization recommendations.

  • Create compelling positioning, messaging, and customer narratives that communicate the value of partnerships and customer benefits.

  • Partner with internal and external stakeholders to deliver seamless customer experiences and drive program success.

  • Analyze, interpret, and communicate business performance, customer insights, and marketing results.

  • Develop executive-ready recommendations and present strategic opportunities to leadership.

  • Manage multiple initiatives simultaneously in a fast-paced, highly collaborative environment.

  • Establish success metrics, measurement frameworks, and reporting to evaluate the impact of initiatives, translating performance insights into actionable recommendations and optimization opportunities.

Qualifications

  • Marketing, partnership marketing, loyalty, customer engagement, or business development experience preferred.

  • Strong strategic thinking and ability to identify opportunities for growth and customer value creation.

  • Proven ability to build relationships and influence across diverse stakeholder groups.

  • Highly motivated self-starter with a bias for action.

  • Experience leading complex, cross-functional initiatives.

  • Strong analytical and problem-solving skills.

  • Experience building new programs, processes, or initiatives from the ground up.

  • Ability to simplify complex information into clear business recommendations.

  • Strong written, verbal, and presentation skills.

  • Comfortable presenting to senior leadership.

  • Strong PowerPoint and Excel skills.

  • Bachelor's degree in Marketing, Business, Communications, or related field.

Principal Functional Skills / Competencies

  • Marketing Strategy & Execution

  • Partnership Strategy & Relationship Management

  • Customer Acquisition & Retention Strategy

  • Loyalty & Engagement Marketing

  • Integrated Marketing Planning

  • Cross-Functional Leadership

  • Executive Communication


Job Contribution: An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership. Supervisor: No

Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.

Our Lead Marketing Management jobs earn between $143,800.00 - $215,800.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas, El Segundo, California

Salary Range:

$143,800.00 - $215,800.00

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.



Job ID R-122190 Date posted 09/14/2026
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Benefits

Invested in your satisfaction and continued success.

We take care of our own here (hint: that could be you). Our benefits and rewards mean we cover some of your biggest needs with some of the coolest offerings. We already think we’re a pretty great place to work. We’re just trying to rack up some bonus points.

Let’s start with the big one: Your work gets rewarded with competitive compensation and benefits. It really does pay to be on our team.

Compensation

Paid Time Off

Our people have class. Literally. We can help you out on approved education costs with our tuition assistance plan.

Tuition
Assistance

Here’s another reason to breathe easy: You and your family get access to excellent medical, dental and vision insurance options.

Insurance Options

Wanna make your friends really jealous? You’ll get discounted access to the latest and greatest AT&T products and services — plus other awesome items, like tickets to live events.

Discounts

You strike us as an over-achiever (don’t worry, it’s a compliment). Our training and development programs are your ticket to expert status in your job.

Training & Development

When the day comes that you get some much needed R&R (not that you’d ever want to leave #LifeAtATT) you’ll know your future is set with the AT&T Retirement Savings Plan (ARSP).

Savings

The Hiring Process

Step 1

Complete a quick application online and check your status often.

Step 2

Virtual or in-person
Interviews

Dress professionally and ensure good WiFi interviewing virtually.

Step 3

Conditional
Job Offer

After a background check, you're part of the team.

Step 4

Welcome! Onboarding
and Training Begins

Our training and certification programs set you up for success.

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The values we live by.
  • Live True

    Do the right thing, no compromise.

  • Think Big

    Innovate and get there first.

  • Pursue Excellence

    In everything, every time.

  • Inspire Imagination

    Give people what they don't expect.

  • Stand for Equality

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  • Embrace Freedom

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  • Make a Difference

    Impact your world.

  • Be There

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