Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.  No relocation is offered

Work Locations:  El Segundo, CA & Dallas, TX

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

About AT&T

At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.

About the Marketing & Growth Organization

The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity and inspiration in everything we do.

About the Role

The Principal Advanced Analytics, Audience & Segmentation position focuses on leveraging advanced analytics to deeply understand AT&T’s customers and prospects, enabling marketers to deliver more relevant and effective campaigns. The ideal candidate is highly technical and brings a strategic mindset, always asking not just “why” behind the data and analysis, but also “so what” by considering the implications and actionable next steps that stem from their findings. This approach ensures continuous improvement in both analytical and technical methods and elevates the overall impact delivered to the business. Strong communication skills are essential, as this role helps marketers better understand and act on customer and prospect insights.

This individual will independently lead strategic initiatives related to audience segmentation and customer insights, developing, maintaining, refining, and deploying a suite of statistical analyses tailored for marketing use cases. Insights from analytics will directly inform strategies and tactics to increase sales, lower churn, develop the brand, and optimize AT&T’s marketing efforts across advertising messages, media, and offers.

Key Responsibilities:

• Audience & Segmentation Analytics: Develop and refine customer audience segments using advanced analytics to provide deeper insight into customer and prospect behaviors, attitudes, and needs. Translate these insights into actionable recommendations for marketers.

• Data Analysis and Interpretation: Gather, analyze, and interpret diverse data sets to solve a variety of business problems, predict behaviors, and identify causal relationships, trigger points, and predictions. Well-versed with Relational (Ex- Oracle or MySQL) and/or Data Warehouse data storage (Ex- Snowflake or Databricks Delta Lake). Data sources including but not limited to internal and external sources, datalakes, data warehouses such as eCDW, BIDW, etc.
• Statistical Methods and Decision Support: Apply a range of advanced statistical methods to quantify data variances and uses traditional modeling techniques to support decision-making. Most common tools are Tableau, PowerBI (AI Insights), Databricks, AWS Azure, Synapse, H2O Driverless AI, etc.
• Business Case Development and Analytics Tools: Develop business cases and create complex models utilizing big data analytics tools (Ex- Tableau, Power BI AI Insights, Databricks) for modeling and process integration, and to make recommendations for improvements to processes, financials, business models, etc. Build and test predictive models on various data samples and verifies their accuracy in real-world scenarios (Ex- Linear/Logistic Regression, Time Series).
• Reporting and Business Insights: Develop visualizations such as dashboards, reports and charts, and advise business partners on data patterns and relationships to recommend strategic directions. Advise business partners with regard to patterns and relationships in data to recommend business direction or outcomes.

In terms of technical knowledge, the ideal candidate will have:

• Expert-level proficiency with SQL/Python and visualization tools (e.g., Tableau, PowerBI) is REQUIRED.
• Demonstrated experience delivering insights for marketing, customer, or audience segmentation use cases.
• Experience designing and measuring multifactor experiments using statistical analysis for consumer media and marketing efforts

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

Candidates with arrest or convictions records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, , the Los Angeles Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.

Relevant Material Job Duties for which Criminal History may have a direct adverse, and negative relationship potentially resulting in the withdrawal of the Conditional Offer of Employment Contact with Customers/Candidates/Clients Safety Sensitivity (Vehicle/Tool/Machine Operation - if applicable) Handling/Proximity to Sensitive Information

Our Principal Advanced Analytics earns between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.  

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage  
• 401(k) plan  
• Tuition reimbursement program  
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)  
• Paid Parental Leave  
• Paid Caregiver Leave  
• Additional sick leave beyond what state and local law require may be available but is unprotected  
• Adoption Reimbursement  
• Disability Benefits (short term and long term)  
• Life and Accidental Death Insurance  
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal  
• Employee Assistance Programs (EAP)  
• Extensive employee wellness programs  
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
• AT&T internet (and fiber where available) and AT&T phone

If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. 

Ready to join our team?

Apply today!

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It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.