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Director - Retail Sales

Rochester, New York

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Retail

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Overall Purpose: Strategically drive sales performance and objectives through subordinate sales supervisory personnel across retail stores and indirect authorized retailers within a geographic area, ensuring alignment with company goals, optimizing customer experiences, and maximizing revenue and market share growth.

Key Roles and Responsibilities: Typical tasks may include, but are not limited to, the following:
Team Leadership and Development: Lead, develop, train and optimize staff performance, ensuring resources are utilized to meet or exceed sales, customer satisfaction, and operational targets.
Sales Growth: Develop and implement strategies to increase sales of all product and service offerings. Grow market share and brand value while decreasing churn within the assigned geographical area.
Customer Satisfaction: Enhance customer satisfaction and loyalty by maintaining high standards of service and store operations.
Cross-Functional Collaboration: Partner with cross-functional teams to enhance sales effectiveness and achieve corporate objectives.
Operational Effectiveness: Optimize operational efficiency through the creation and oversight of policies and procedures as well as performance management. Manage and adhere to budgets.


Job Contribution: Designs and executes strategies that support the overarching philosophy of the organization. Leads large sales teams responsible for maximizing sales, customer experience and operational efficiency. Supervising supervisors as well as career-level staff within the organization. Oversees execution, resolves complex issues, and negotiates with senior stakeholders. Responsible for influencing decisions regarding the hiring, firing, disciplinary action, promotional activity, and pay decisions for subordinates. Supervisor: Yes.

Education/Experience: Bachelor's degree (BS/BA) desired. 5+ years of related sales, retail, or call center customer facing experience.

Our Director-Retail Sales jobs earn between $120,200.00 - $180,200.00 + commission $66,000 . Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:


  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on data of hire, at least 28 days of vacation each year and 9 company designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
  • Long Term Grants and Deferred Compensation

Weekly Hours:

40

Time Type:

Regular

Location:

Rochester, New York, USA:NY:Albany:1 Crossgates Mall Rd:RET/RET

Salary Range:

$120,200.00 - $180,200.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.



Job ID R-117545 Date posted 07/30/2026
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Benefits

Invested in your satisfaction and continued success.

We take care of our own here (hint: that could be you). Our benefits and rewards mean we cover some of your biggest needs with some of the coolest offerings. We already think we’re a pretty great place to work. We’re just trying to rack up some bonus points.

Let’s start with the big one: Your work gets rewarded with competitive compensation and benefits. It really does pay to be on our team.

Compensation

Paid Time Off

Our people have class. Literally. We can help you out on approved education costs with our tuition assistance plan.

Tuition
Assistance

Here’s another reason to breathe easy: You and your family get access to excellent medical, dental and vision insurance options.

Insurance Options

Wanna make your friends really jealous? You’ll get discounted access to the latest and greatest AT&T products and services — plus other awesome items, like tickets to live events.

Discounts

You strike us as an over-achiever (don’t worry, it’s a compliment). Our training and development programs are your ticket to expert status in your job.

Training & Development

When the day comes that you get some much needed R&R (not that you’d ever want to leave #LifeAtATT) you’ll know your future is set with the AT&T Retirement Savings Plan (ARSP).

Savings

The Hiring Process

Step 1

Complete a quick application online and check your status often.

Step 2

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Interviews

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Step 3

Conditional
Job Offer

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Step 4

Welcome! Onboarding
and Training Begins

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