This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

Responsible for planning, developing, and managing integrated marketing communications and precision marketing campaigns that drive customer acquisition, engagement, retention, and business growth. This role leads strategic paid media planning and investment decisions, leveraging data, analytics, audience insights, and marketing technology capabilities to optimize performance across digital and traditional channels.

Key Roles and Responsibilities

Strategic Paid Media Planning & Investment Management

• Lead the development and execution of enterprise paid media strategies across digital and traditional channels, including search, social, video, display, retail media, programmatic, connected TV (CTV), audio, and emerging platforms.
• Own media planning frameworks and investment strategies that align marketing objectives, audience priorities, and business growth targets.
• Partner with internal stakeholders and agency partners to optimize media allocation, budget planning, and investment effectiveness across campaigns and customer segments.
• Drive annual, quarterly, and campaign-level media planning processes, ensuring investments are aligned with prioritized business objectives and expected ROI.

Marketing Technology & Precision Marketing

• Leverage advanced marketing technology platforms, customer data, audience insights, and automation tools to enable precision targeting and personalized customer experiences.
• Develop audience strategies utilizing first-party, second-party, and third-party data to improve campaign performance and efficiency.
• Partner with analytics, MarTech, and data science teams to translate business objectives into actionable targeting, measurement, and optimization strategies.

Performance Marketing & Measurement

• Establish performance measurement frameworks, attribution methodologies, and KPI reporting to evaluate media effectiveness and marketing investment return.
• Utilize advanced analytics and customer insights to identify optimization opportunities and improve campaign outcomes.
• Monitor campaign performance, recommend budget reallocations, and implement optimization strategies to maximize efficiency and business impact.
• Translate complex performance data into actionable recommendations for executive leadership.

Integrated Marketing Communications

• Lead the development, execution, and monitoring of integrated communications programs that support strategic business objectives.
• Collaborate with creative, brand, product, analytics, digital, and agency teams to ensure cohesive messaging across all customer touchpoints.
• Oversee the development of campaign assets, content strategy, and communication plans to maximize customer engagement and brand impact.

Collaboration and Strategic Alignment

• Partner with business unit leaders, agency partners, analytics teams, IT organizations, and senior executives to develop marketing strategies aligned with AT&T's growth objectives.
• Influence strategic decision-making through customer insights, market intelligence, competitive analysis, and investment recommendations.
• Drive cross-functional alignment among marketing, media, technology, analytics, finance, and product teams.

Leadership & Thought Partnership

• Serve as a subject matter expert in media strategy, marketing investment planning, audience activation, and performance optimization.
• Lead complex, high-visibility initiatives with significant autonomy and influence.
• Mentor and guide less experienced team members while promoting best practices in media planning, measurement, and marketing effectiveness.
• Present recommendations and performance insights to senior leadership and executive stakeholders.

Preferred Experience

• Experience leading large-scale paid media planning and investment strategies for nationally recognized consumer brands.
• Expertise in media planning, media buying, performance marketing, and marketing effectiveness measurement.
• Demonstrated experience managing significant marketing budgets and optimizing investments across multiple channels.
• Strong understanding of attribution modeling, marketing mix modeling (MMM), incrementality testing, and performance analytics.
• Experience working with media agencies, marketing technology platforms, customer data platforms (CDPs), and advanced analytics tools.
• Proven ability to translate customer and business insights into measurable marketing outcomes.

Job Contribution

An experienced professional recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influences executive decisions, mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.

Education/Experience

Bachelor's degree (BS/BA) desired.
7+ years of experience in paid media strategy, media planning, performance marketing, marketing investment management, precision marketing, or related disciplines preferred.
Certification may be required in some areas.

Our Lead Marketing Communications jobs earn between $130,700.00 - $196,100.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$130,700.00 - $196,100.00

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.

Job ID R-118947 Date posted 08/31/2026